South West Florida Real Estate News-North Port-Port Charlotte-Venice-Englewood-Punta Gorda



FSBOs are spreading like wildfire in North Port. To capture that market, we are trying to get our FSBO campaign rolling on a more automated basis. We've got our letters organized and keep adding to our lists.  

What we're wondering about, is how long to send letters before you give up. Obviously, if they become listed, you would drop them, but is 6 weeks enough?  After a couple of mailings, we intend to go by or give them a call, and we have a website that we can direct them to so they will get emails automatically.  

The issue is how long do we wait before we move on? Many of our listing leads are coming from folks who have gone to the site, received emails on tips for selling and are now tired of trying to sell their house themselves. That part of the plan is working well. Now we need to integrate that with the mailings. Our next step is to group the sellers and to use Top Producer to keep track of where everyone is in the plan.  

I think we should encourage FSBOs to go to the website in our first few letters. That way the system is handling some of the busy work. It still will require cross checking with the MLS and the website to make sure they are still trying to sell on their own. Perhaps we need to maintain an Excel spreadsheet for this. Hmmm . .  

Comment balloon 6 commentsShannon Moore • August 19 2006 02:01PM


I was on my way home from a listing appointment this AM & thought the same thing! There are FSBO signs everywhere & I just got an accepted contract on a FSBO deal last week.

Posted by Mrs. Sheri Ann Johnson, GRI (Tropic Shores Realty) over 13 years ago

Hello ladies,

I send stuff until they tell me to quit. Automate after the first 4. Once a week for 4 weeks. Automate every 3 weeks thereafter. Until listed, sold or complaining. IMHO

Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) over 13 years ago

I think some personal contact with a FSBO is very important to getting their listing.

You need to go visit them early on and see how receptive they are to receiving stuff from you before you just start dumping stuff in their mailbox.

FSBOs are great sources of listings but you have to cultivate some of them a few weeks before they finally wise up. 

Posted by Jim Lee, Portsmouth NH Realtor, Portsmouth, NH (RE/MAX Shoreline) over 13 years ago
Ladies, can you explain briefly how the website works?  Is it affiliated with your company?  Once the FSBO's go there, they can post their info, pic, and contact information right?  Just curious.  Teri also mentioned a website that she directs FSBOs to as well.  Tell me more, tell me more...
Posted by Christopher Smith (TREGO REALTY) over 13 years ago

Hi Chris,

I believe Terri uses the same site that we do. It's called

The way it works is that the customer can go to your website and post their house and at the bottom of the post it asks two questions: Would you like a free CMA emailed to you? and Would you be willing to pay a 3% commission if we bring you a buyer? Even if they answer no on both questions they can still post.

After their house is up on the site they are automatically signed up to receive tips emailed to them. They can unsubscribe if they want to. If they aren't successful in selling their house who do you think they usually call? Because you've been emailing them for several months.:)

We also print out fliers about the site and keep them in our cars and when we're driving around if we see a FSBO we stop and drop a flyer off. It's a great conversation starter. Go check out the site it answers most questions. We have been VERY pleased with the success we've had with the site. Like anything else though you have to work it and not just let it sit stagnant.

I'd be happy to answer anymore questions you have.



Posted by Shannon Moore, Realtor, Sarasota & Charlotte (Green Lion Realty) over 13 years ago
I keep seeing FSBOs everywhere but have not tried my hand at listing them yet...this will change....;-)
Posted by Alexander Harb, Dallas, Texas Real Estate Investing (Knights Investing) over 13 years ago