FSBOs are spreading like wildfire in North Port. To capture that market, we are trying to get our FSBO campaign rolling on a more automated basis. We've got our letters organized and keep adding to our lists.
What we're wondering about, is how long to send letters before you give up. Obviously, if they become listed, you would drop them, but is 6 weeks enough? After a couple of mailings, we intend to go by or give them a call, and we have a website http://www.byownernorthport.com/ that we can direct them to so they will get emails automatically.
The issue is how long do we wait before we move on? Many of our listing leads are coming from folks who have gone to the site, received emails on tips for selling and are now tired of trying to sell their house themselves. That part of the plan is working well. Now we need to integrate that with the mailings. Our next step is to group the sellers and to use Top Producer to keep track of where everyone is in the plan.
I think we should encourage FSBOs to go to the website in our first few letters. That way the system is handling some of the busy work. It still will require cross checking with the MLS and the website to make sure they are still trying to sell on their own. Perhaps we need to maintain an Excel spreadsheet for this. Hmmm . .