South West Florida Real Estate News-North Port-Port Charlotte-Venice-Englewood-Punta Gorda

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Paper or plastic? Print or web?

Which do you prefer or have you had success with both? My partner (who’s also my mother) and I have been doing more advertising on the web lately. The problem is that most of our customers still have to have that advertising that they can touch and hold in their hand. Most of them can’t seem to see the tremendous benefit of advertising on the web. We have several websites and pay for top placement on sites like Realtor.com, etc. and we think it has been more beneficial to spend the bulk of our advertising dollars on web advertising as opposed to print. Last I checked something like 85% of people started their search on the web. Print advertising, especially in our local paper, hasn’t gotten us near the response we had expected. What are your views on this? Do you like print or web better? Do you have any sites that you really like? How about publications that are working out great for you? Do Share!

 

Roxanne Moore, Realtor

Shannon Moore, Realtor

Prudential Florida WCI
North Port, Port Charlotte, Venice
http://www.byownernorthport.com/
http://www.twomoores.com/
http://www.comeseeswflorida.com/
http://www.northportfloridaproperty.com/
http://www.twomoores.net/

http://www.north-port-florida-real-estate.com/

Comment balloon 8 comments • Shannon Moore • July 17 2006 05:19AM

Comments

Hi Roxanne & Shannon,

Print advertising is not effective in my market.  I have gone to using a variety of online options in my marketing mix.  My favorite for selling listings is the "single property website".  I wrote about it here.

Single Property websites are very reasonable to purchase and reach a huge market.  You can build one then link it from Craig's List, Realtor.com, your personal website, etc.

I use the sign riders also.  Has anyone else tried promotion their listings with a single property website?

Posted by Kristal Kraft, Selling Metro Denver Real Estate - 303-589-2022 (The Berkshire Group Realtors) over 12 years ago
Prudential Florida WCI provides agents with access to websites that include a direct listing URL for each listing that has been working very well in our market (Englewood, Flordia) not only as listing tools, but also as buyer's access tools.  We are also using sign riders that include either the direct listing URL and/or the agent website.  Great tools.  Newsprint advertising is very ineffective in our market and 98% of my agents have dropped that source all together.
Posted by Louann Nudi (TOVIJE Enterprises, Inc.) over 12 years ago
Thanks for the posts! We are in the process of having riders with our web address printed on them made. I'll let you know they work out :)
Posted by Shannon Moore, Realtor, Sarasota & Charlotte (Green Lion Realty) over 12 years ago

Hi,

Wanted to ask about top placement advertising and comparing it's cost vs. print (which I believe is dated)

Does anyone purchase placement on Google or Yahoo?  I'm not getting anywhere with that it seems.

Posted by Fran White, Kansas City North Real Estate, 816-682-3897 (North Kansas City Real Estate, Reece and Nichols Residential) over 12 years ago

We have done both Google and Yahoo! and found that neither have been very effective.

Posted by Shannon Moore, Realtor, Sarasota & Charlotte (Green Lion Realty) over 12 years ago

I have had the best luck with MSN.com

Go to MSN.COM, in the search type, submit URL to Msn and then submit your own site.  I use to be in the top three, but now I'm on the second page within the last 3 weeks, so they must have changed their algorythms or something.

WHO KNOWS?

Posted by Fran White, Kansas City North Real Estate, 816-682-3897 (North Kansas City Real Estate, Reece and Nichols Residential) over 12 years ago
We dropped all our newspaper advertising a few years back, and then one by one dropped our home magazine pages as well. We do advertise our team in a luxury hotel annual publication, a classy neighborhood color paper, and where appropriate put a luxury home in Unique Homes or DuPont Registry, selecting an issue that focuses on Florida, waterfront homes, etc. We used one paid lead generating source, but when the leads decreased it was no longer a sound investment. We do lots on the web, have individual web sites for each of our listings, visual tours, etc. When we meet with homeowners concerning a potential listing we bring NAR statistics showing the responses from the various media - and show the difference between "what media did you use while looking for your home" and "where did you find the home that you bought". Goes back to educating the consumer so he can make a wise decision.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) over 12 years ago
Do both!  There's a market to be reached with each venue.  One of the nice things I like to remind clients is that the electronic piece requires a specific, tangible action on the part of the website visitor to bookmark your ad or marketing piece in order to be reviewed later.  The printed piece, however, merely involves the non-action of NOT throwing it away until later.  There's a good reason to spend marketing dollars in both arenas since folks decide on marketing messages in different ways.  Good luck!
Posted by Chris Hendricks almost 12 years ago

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