Which do you prefer or have you had success with both? My partner (who’s also my mother) and I have been doing more advertising on the web lately. The problem is that most of our customers still have to have that advertising that they can touch and hold in their hand. Most of them can’t seem to see the tremendous benefit of advertising on the web. We have several websites and pay for top placement on sites like Realtor.com, etc. and we think it has been more beneficial to spend the bulk of our advertising dollars on web advertising as opposed to print. Last I checked something like 85% of people started their search on the web. Print advertising, especially in our local paper, hasn’t gotten us near the response we had expected. What are your views on this? Do you like print or web better? Do you have any sites that you really like? How about publications that are working out great for you? Do Share!
Roxanne Moore, Realtor
Shannon Moore, Realtor
Prudential Florida WCI
North Port, Port Charlotte, Venice
http://www.byownernorthport.com/
http://www.twomoores.com/
http://www.comeseeswflorida.com/
http://www.northportfloridaproperty.com/
http://www.twomoores.net/
Hi Roxanne & Shannon,
Print advertising is not effective in my market. I have gone to using a variety of online options in my marketing mix. My favorite for selling listings is the "single property website". I wrote about it here.
Single Property websites are very reasonable to purchase and reach a huge market. You can build one then link it from Craig's List, Realtor.com, your personal website, etc.
I use the sign riders also. Has anyone else tried promotion their listings with a single property website?
Hi,
Wanted to ask about top placement advertising and comparing it's cost vs. print (which I believe is dated)
Does anyone purchase placement on Google or Yahoo? I'm not getting anywhere with that it seems.
We have done both Google and Yahoo! and found that neither have been very effective.
I have had the best luck with MSN.com
Go to MSN.COM, in the search type, submit URL to Msn and then submit your own site. I use to be in the top three, but now I'm on the second page within the last 3 weeks, so they must have changed their algorythms or something.
WHO KNOWS?